
Here are some of my tips on how to make yours a winner:
- Allow it to have a flow that allows you to tell your story (not necessarily chronological).
- Don't lay papers on top of one another. This makes your reviewer curious about what's under there. It's too mysterious. Be clear and upfront about your work.
- Use a big portfolio. It should be big enough so that two 8 1/2 by 11 inch papers can lay side by side. This will be very helpful in showing something like a PR plan.
- If you live in a rainy state, like the beautiful lush landscape of Oregon, make sure your portfolio has some sort of waterproof cover. Trust me, you won't want to be caught in a downpour without it.
- Use Glue Dots to secure your papers to the pages of the portfolio. With these handy little stickies, you can always move a paper. Nothing is permanent.
- To display social media or website work, take a screen shot and put that in your portfolio.
- Photos are fine, but don't make it look like your aunt's scrapbook.
- Don't put too much in your portfolio. Remember that you should be able to present your work in under 15 minutes.
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