What gives someone the right to post something? What are the ethics surrounding this issue?
This week, four University of Oregon students, Brian McAndrew, Michael Bishop, Jamie Slade and Robert Martini, posted this video that they made. Yesterday the UO Athletic Department pulled the video from their site claiming that they didn't have the right to use "Puddles" in the video.
Because of this, students have been buzzing about this for the last couple of days on campus.
According to the group's facebook page "Supwitchugirl," the video has resulted in, "Interview by the Oregonian and the Daily Emerald, Email from Chip Kelly, on Jerry Allen's (the voice of the ducks) radio show, On numerous sports blogs, ESPN talk radio, 1000's of views within the day and the video is takin off youtube because of Angie Sit, head of Marketing for UO is afraid she will receive a hypothetical phone call from Disney."
This is an interesting PR and communications issue. Face it, they made a video that is more innovative than anything the UO Athletic Department has cooked up in my four years here. It inspires me, motivates me, fills me with school pride and fills my heart with immeasurable amounts of love for my Ducks. Just because a group of students accomplished this and the UO Athletic Department is unable to, shouldn't justify punishment. Here's an idea, these young men clearly know what they're doing, why not hire them on as communications interns??
Moreover, it doesn't do any harm. In fact it does quite the opposite. The video accomplishes the desired mission, and because it's students (for goodness sake) I find the video to be completely ethical and I post it here with pride. Watch and enjoy. GO DUCKS!
I Smell Roses @ Yahoo! Video
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Great post, Kristina! We've already obsessed over this video, but it's just that good. Hopefully, the Athletic Department will come around and realize that this is just what they need!
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So, so true. It's a shame that their not using this to their advantage.
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