Monday, December 14, 2009
I have two more tomorrow and as I sit here listening to Christmas music, I'm preparing for them both. Preparation is vital to the success of an informational interview. It shows great respect for the person you're meeting with and being prepared will make you feel more confident. I would like to give a big THANK YOU to Kelli Matthews, Pat Curtin and Tom Hagley for their tremendous support and encouragement throughout this process.
Here are some articles that have been helpful for me in this process:
The New York Times http://shiftingcareers.blogs.nytimes.com/2008/01/29/mastering-the-informational-interview/
Bad Pitch Blog http://badpitch.blogspot.com/2009/11/landing-interview-vs-getting-job.html
Cornell Law School Career Center http://www.lawschool.cornell.edu/careers/students/explore_options/informational_interview.cfm
Vanderbilt Career Center http://www.vanderbilt.edu/career/students/getArticle.php?article=65
Here are some general tips:
1. Do your homework! I know it's Chrismtas break, but after June you're signing your life away to two weeks vacation anyways, so you'd better get used to it now. Research the person you're interviewing and the company they work for.
2. Write up some thoughtful and inquisitive questions.
3. Bring your portfolio and be prepared to present it if time allows and the situation is appropriate.
4. Bring business cards and copies of your résumé.
5. Write a handwritten thank you note once you get home and send it out that same day.
Moreover, be confident in who you are and what you have to offer! What tips do you have? What have you found useful?
Wednesday, November 18, 2009
This week, four University of Oregon students, Brian McAndrew, Michael Bishop, Jamie Slade and Robert Martini, posted this video that they made. Yesterday the UO Athletic Department pulled the video from their site claiming that they didn't have the right to use "Puddles" in the video.
Because of this, students have been buzzing about this for the last couple of days on campus.
According to the group's facebook page "Supwitchugirl," the video has resulted in, "Interview by the Oregonian and the Daily Emerald, Email from Chip Kelly, on Jerry Allen's (the voice of the ducks) radio show, On numerous sports blogs, ESPN talk radio, 1000's of views within the day and the video is takin off youtube because of Angie Sit, head of Marketing for UO is afraid she will receive a hypothetical phone call from Disney."
This is an interesting PR and communications issue. Face it, they made a video that is more innovative than anything the UO Athletic Department has cooked up in my four years here. It inspires me, motivates me, fills me with school pride and fills my heart with immeasurable amounts of love for my Ducks. Just because a group of students accomplished this and the UO Athletic Department is unable to, shouldn't justify punishment. Here's an idea, these young men clearly know what they're doing, why not hire them on as communications interns??
Moreover, it doesn't do any harm. In fact it does quite the opposite. The video accomplishes the desired mission, and because it's students (for goodness sake) I find the video to be completely ethical and I post it here with pride. Watch and enjoy. GO DUCKS!
I Smell Roses @ Yahoo! Video
Sunday, November 1, 2009
At last night’s Duck victory over USC, there were just fewer than 60,000 fans in attendance. Sitting in the student section, alcohol and drugs were to be seen around every corner.
A couple of years ago, the University of Oregon Athletic Department recognized this and implemented the Conduckt System in which students could report an intoxicated or violent student via text messaging.
This was a wonderful idea, as while this behavior bothers most students, few will risk reporting such an individual, as they fear retaliation from that individual’s friends.
This was a brilliant communication method, however the UO Athletic Department failed to recognize several variables. One variable is that this system needs to be properly and frequently communicated to fans. If an incident occurs, a fan should know that number immediately. The second variable is that all wireless providers need to receive strong and consistent coverage at Autzen. The last variable is quick response from Autzen staff.
With “falling over 3 aisles every ten minutes” drunk guy behind me and “I smoke more pot than Dave Matthews” guy in front of me, I texted Conduct and was told that the service was down. The service was down at the rowdiest, most intoxicated game in all my 4 years here as a student. Right when I needed this brilliant communication system, it was down.
Also, where is the number? It's not on the GoDucks.com site and it wasn't announced at the game. There is no point in developing and publicizing an emergency communication system unless it works and works well.
Despite helping Drunken Dan up from his falls and breathing in my jacket to avoid the pot smoke, it was a game and a victory I'll never forget. Once again, as always, it's a privilege to be Duck.
Wednesday, October 14, 2009
Over the summer, I contracted some sort of virus that had me on the couch for a week drinking tea, eating apple sauce and watching one of my favorite shows, The Martha Stewart Show. The intro began and Martha walked onto the set wearing the most colorful and beautiful dress I’d ever seen! It was “Lilly Pulitzer” she said. Having grown up in Oregon, I had no idea what she was talking about.
The entire show was dedicated to Lilly. The audience, crew, staff and guests were all wearing Lilly! It was wonderful and made for the most colorful show. Being a very girly girl, it didn’t take long before I was intrigued with Lilly. The splashes of color and the hand drawn patters captivated me and left me curious about the story behind Lilly herself.
A spokeswoman from Lilly was there that day, a savvy PR woman I presume, who told the story of Lilly. Lilly was a young housewife who worked at a lemonade stand during the day. Spilling lemonade on herself often, she began to feel frustrated as her dresses became stained. She decided to make her own dress, a yellow one with a fun print on it. That way, if she spilled, it would be less noticeable. All these years later, that dress is now known as the “shift dress” and has truly reinvented American femininity through the years.
After the show I went online and checked out their website. I was impressed. The fun and feminine feel of the brand that I received on the show carried over seamlessly onto their website. They were on Twitter and Facebook too! Here it was the same, lovely feel.
Two nights ago, after a rough day at school, I bought my first Lilly dress online, on Ebay (I’m on a bit of a student budget). It comes in two days and I couldn’t be more excited. I’ve already decided to start saving so that when I go to New York City for spring break I can treat myself to a Lilly dress for my graduation. Oh, I almost forgot, I ordered my first catalog last night!
I have seriously fallen in love with Lilly. I love the style, the story and the brand. It’s all thanks to Lilly and their innovative PR crew. Across several varying mediums, their messaging and branding was seamless. This is no easy task. On their Twitter and Facebook pages, they are quick to respond to enthusiastic fans sharing pictures and stories of their lives with Lilly.
In order to really get the maximum benefit out of social media, you really should be using it to dialogue with your consumers, potential consumers and key publics. The Lilly folks have this one mastered. They truly have one of the best Facebook fan pages I’ve ever seen. It’s stocked with all the info and photos you’d ever want along with fantastic desktop wallpapers to brighten anyone’s dreary day of homework.
It just goes to show that when done all the way, social media, when used in conjunction with other PR tactics can be extremely effective. Thank you Lilly, I can’t imagine my life without you now!
Wednesday, August 19, 2009
Thursday, July 2, 2009
Friday, June 12, 2009
Saturday, May 23, 2009
In the end, Steve Carter, from the corporate offices released the following statement:"We take any misdiagnosis very seriously, and I personally feel horrible that we missed this opportunity to be consistently accurate. I'm working closely with my Geek Squad agents going forward to ensure that the highest level of service is maintained consistently for our customers in Portland."
Tuesday, May 12, 2009
Saturday, May 9, 2009
As a junior, I am always surprised to hear that there are seniors out there, who've never had an internship or any real world PR experience, are thinking that the job hunt after graduation will be a breeze.